Online web presence for your business/brand is important. You wouldn’t be here reading this if it wasn’t.
It’s now no longer about having a static (or brochure) website, or just having a one-page site. If you’re thinking about online presence simply because ‘everyone else has got a website’ or ‘my competitor’s site signs & dances and everything, so I need it too’ then you’re thinking about it all wrong. Your brand needs to engage, communicate and reflect who you are and what you do; your business has an individual culture. You’re in business to affect and enrich other people’s lives and, let’s face it, make some profit along the way.
Discover Web can help you achieve this.
If that’s not you then you’ll probably want to head to Google and click one of the other companies offering website services for business.
Business web presence isn’t just about your own website. Sure, you can get a web design company to make it look really pretty and sleek (or boringly corporate like other ‘serious’ companies) and get your business cards (with that nice logo on) that highlights your website address.
Your web presence is shouting loudly and proudly about who your brand/organisation does.
Your Business Website
This is the home of your online presence and where most people will make the decision of whether to take action: whether through picking up the phone or clicking to contact you (or even download/buy). You want your home on the internet to clearly display who you are, what you do and, most importantly, what benefit you will give to a prospective client.
The website Discover Web develops follow the route of progressive disclosure, being simple yet effective for your business.
Other Parts of Business Web Presence
These include any mini-blogs, social media profiles (such as Facebook, Twitter & LinkedIn), and information you put out there to attract individuals to communicate with you. These will also incorporate your values and unique perspective on information in your industry and what you see as important to current and prospective clients.
Business Website Design
Does Discover Web develop and design business websites? Like traditional web design companies? No. That doesn’t mean to say you won’t walk away with a great website after working with me, but what it does mean is that after the implementation of your own website that continual tweaks and optimisations should be made to it.
Ready For Change?
If you’re ready to work on your web presence and you need help to see how you can maximise your business’s potential from your online efforts, then click through to the contact page. Send me a message and I’ll get back to you within 24 hours.