Conversion Optimisation

Conversion is what all businesses need to implement to generate revenue. Not all potential clients you send a proposal to will become clients, not all tneders will be successful, and not all visitors to your website will buy from you. Why, though? It’s all to do withconversion.

And, for us, there’s a few different types of conversion on the web:

• Conversion from SEM efforts – making your links and description ‘clicky’ so people want to find out more
• Conversion from Social Media –
• Conversion from other resources
• Conversion on your website – this is the main stay of what we do forconversion if you’re solely coming to us for this.

Conversion is also about writing meaningful descritions for individuals who are visiting your pages. If you’ve ever searched on google and read the description below a link then this is what we mean. You want this wording to be written for your target market and not for search engines. (sometimes, Google, Yahoo or Bing will replace this text and that is sometimes because the text hasn’t been optimised.)

So, how doesconversion work?

Well, firstly a flashy website and information that’s not easy to find or read are the worst converters, so if you have a simple, well designed and laid out website then you’re ahead. Yet, it isn’t as simple as that – there’s more to be done.