Online Marketing
for Your Business

SEO helps your business rank on Google and attracts people who need your assistance to solve their problem(s).

PPC advertises to people and interrupts their day. It’s still targeted at them, but every step needs to be compelling enough to move them to the next one.

In an ideal world, you’d want to use both.

PPC will get your business in front of potential clients/customers and people entering your sales pipeline quicker, but it will require some budget and testing in the initial phases.

SEO will most likely take longer to show clear signs of effectiveness (anywhere from 3 to 6 months), but it’ll provide a steady stream of traffic (and hopefully leads) for the keywords we are targeting. If we are working on local seo, then auditing and fixing issues with your maps listing and citations can give a good initial boost to phone calls and people reaching out.

You may also find that once we have developed a digital roadmap strategy together, other mediums or channels come up, for example, doing YouTube marketing: it’s still SEO, but the search engine is YouTube.

PPC: It could be a matter of days or even a week. It really depends on whether we have the correct avatar, targeting and offer for people. If your service or product is already proven and we’re able to use an advertising account you’ve used before that has conversions, then that makes it quicker.

If you don’t, it might take a few weeks before you see a noticeable impact on your numbers.

SEO: There will be initial quick wins we’ll see from the start, especially if we’re working on your business’s local SEO together. However, SEO and ranking for certain keywords on Google is a long-term strategy. It’s a profitable one in the longer term, but in the short term (3 to 6 months), patience is required as the search engine algorithms figure out where you should be placed amongst your competitors.

We offer strategy and implementation for most businesses. You’re good at managing your business, and we’re good at online marketing and advertising.

We’ll agree on everything after a comprehensive audit, and then proceed with implementing the strategy we’ve outlined. This strategy depends on your business, customer avatar, and the agreed-upon goals.

If you’re a larger organisation, then we can consult on an ongoing basis. We can advise your team and monitor results and progress. See this page for more information.

After we’ve completed our audit of your business presence in the digital world, we’ll put together a digital roadmap that sets out how we intend to grow the different elements of the KPIs for your business.

We’ll take an agreed-upon number of keywords and monitor your current rankings. We’ll also offer a best-guess estimate of the timeline it will take to rank for them and the number of increased visits you can expect to see in your analytics dashboard & reports from gaining those ranking spots.

We’ll complete an on-site review of your website, making any necessary changes to title tags, headings, content, images, URL slugs, and any other assets on your business website to optimise it for search engine rankings.

Then, we’ll go about working on the off-site elements in the digital roadmap, which could include citations, directory listing, press releases, media outreach, guest posts, and link building.

Both exist in harmony.

On-site changes are the foundation that should be started right away and developed over time (especially new, valuable content for end users).

Off-site changes come a little later after we check for any negative SEO elements or unfavourable links that might be pointing to your website. We’ll then follow our set-out digital roadmap to gain keyword rankings and increase the traffic to your landing pages.

Backlinks are built using a variety of techniques and tools.

All backlinks are built using commonly used white hat methods, and your website is treated as a key asset for your business. We might reach out to media sites and ask them to include you in a write-up of businesses in your industry or ask others to mention you when they’re writing (or speaking) about your business, services or products, or your industry in general.

We treat all link building as a vote for your website (as the search engines would), and understand that a vote from one website to the next differs in value depending on the quality of the site, its age, its trust from Google (quality score/ page rank), and its relevance.

Yes.

Our SEO service is holistic. We don’t just offer “link building” or “content for blogs”, but provide a complete package.

We’ll conduct a comprehensive audit of your business website and then review all the backlinks to it. Then, we’ll formulate a strategy to focus on the best keyword terms to rank for.

The content we provide will include any blog posts (or pages) that need to be added to the site, any content for media sources/sites to quote you or talk about your business, and any other material required to promote your business through search engine optimisation.

We specialise in Google Ads and Meta ads (Facebook & Instagram).

A lot of what we recommend to your business will depend on what is decided in your digital strategy document. It might be analysed that the best action is to advertise on Google Ads in search and in the Google Maps section (especially important if you’re targeting locally).

We might alternatively decide that advertising to a cold audience on Meta (Facebook, Instagram and audience networks) might work best for your target market. We might also suggest testing one or all of the above, such as network advertising, to see how they compare to advertising on the regular Facebook and Instagram platforms.

If we’re going with Google Ads, we have experience with using them on search as well as using retargeting ads across their network, as well as in video ads on YouTube.

We track conversions using the advertising platforms’ metrics and reporting tools, as well as Looker Studio (which integrates with Google Analytics and can also bring in data from other platforms).

We’ll also use any conversion analysis tools that are used on your business website’s CMS (content management system). For example, if you’re selling on Shopify, we’ll also use their system’s conversion data to compare against the data points on Looker Studio and others.

Through the years, we have come to understand that the only proper and accurate tools for analysing an advertising campaign’s effectiveness and accurate conversions are through sales, lead forms, or email sign-ups.

You’ll have access to all of the analysis tools that we’ll use, and we’ll provide you with either a weekly or monthly analysis report with spend, clicks, and conversions (among other data).

The central part of any advertising campaign is to ensure we have a well-defined target audience (customer avatar). One that we both understand exactly who your potential customers/clients are. If we have that, then the ad copy and creatives will be easier to see a positive impact on clicks and conversions.

We will A/B split-test different types of copy and creatives across various mediums and platforms, quickly removing the underperforming ones. Also, as long as the budget allows, we’ll test some out-of-field concepts to see if they resonate with your audience: sometimes we can hypothesise that A will happen, but if we introduce Q, then it could work so much better.

You will always retain control over your advertising account on whatever platform we use.

However, we ask that you trust us and allow us to manage the campaigns. We know that there are peaks and troughs throughout the month on specific networks and that sometimes Meta will overspend on the average when it sees that something could do well in front of your audience (it’s seeing conversions). We will monitor ad spend, clicks, and conversions, and act quickly if we see something strange.

We’ll manage the individual bids and stay within budget, even when it may seem that we’ll remain significantly under budget or exceed it greatly when examining one or two days’ worth of data.

This depends on a handful of things.

If your monthly ad spend budget is under £600, you will receive updates once a month. We’ll send you a report outlining what was carried out that month and explaining all the data.

If your monthly ad budget is over £600 per month, then we’ll agree a schedule together about how often we will update you with how the campaigns are progressing and what KPIs we are conquering.

We work on a retainer basis.

We have a flat management fee to manage all of the advertising campaigns, which includes ad copy, creatives, bid management, audience selection, A/B testing, landing pages, A/B testing for landing pages, automation sequences, and more.

We may also agree on a percentage of ad spend if your ad spending budget is over £3,000 per month.

Yes.

SEO: There is little point in us working on your website for SEO purposes and having a target of less than 6 months of continuous effort. This is because the foundations and on-site SEO changes may take 4 to 6 weeks to implement on your website. So, we need to commit to a minimum period of six months.

PPC: A minimum of three months for an advertising campaign makes sense. We can have a significant impact on your KPIs, allowing you to assess whether you want to continue working with us.

Overall, we’re interested in being your online marketing partner for years to come. To help your business grow now and into the future, and to be there to advise and help your business grow.

We won’t guarantee rankings for SEO because we’re at the behest of the search engine algorithms, and those can change each week. We follow white-hat practices, but updates may be made that are beyond our control and can affect keyword term positions.

Also, people are people and may not act the way we believe they will; that’s why we can’t guarantee any results from advertising campaigns other than our conservative estimates that you’ll most likely see.

The bottom line? We’ll work hard to ensure you’re happy with the ROI from our joint efforts to market and grow your business.