Digital Marketing Consultant/
Interim Digital Marketing Director
A senior person to implement your digital strategy & lead your marketing efforts
Hiring a digital marketing consultant to work in partnership with your organisation can help develop your digital strategy to achieve growth through increased digital presence of your brand and convert prospects into buyers.
You want someone to come into your business and take it to the next level: solidify your marketing efforts and focus on growing recurring revenue and profit. Being marketing-focused, results-driven, and executing marketing campaigns in line with business objectives.
This is like having a senior marketing manager (or director) come in and move the strategic direction of the business forward. . I’ll work with your team to strategise and plan campaigns, focusing on executing organic SEO and paid campaigns to attract and engage the right customers/clients for your business, while retaining current ones to ensure optimal LTV.
We’ll analyse and optimise ROAS, CPA and CTR, providing actionable insights to improve ROI. This will involve working with your team and include: product, sales, customer success, content oversight, and search engine prominence, to align with the organisation’s overall objectives.
I’m an advocate for ensuring that any marketing messages are aligned to serve both potential and current customers, ensuring that any campaigns are relevant, engaging, and focused on the end goal.
Interim Digital Marketing Director
An Interim Digital Marketing Director or Head of Digital comes into your organisation for a specified time. That could be anywhere from 3 months to 12 months. I work in your organisation and become part of the team, but we’re both aware that at some point in the future, you’ll be hiring someone permanently for the position I’m currently filling.
Maybe you’ve created the position because you’ve seen some serious growth or been given some funding, or someone has just left and you know it’s going to take a while to get the perfect candidate.
You’ll probably be an eCommerce brand or your organisation offers digital services or SaaS, and you’re looking to grow over the next 12 months. ROI is important, momentum is crucial, and teamwork/culture are imperative.
You want to hire an interim digital marketing director or head of digital for three to twelve months to boost reach, marketing/advertising ROI, and ultimately boost sales and client acquisition/delivery, all while you hunt for the perfect candidate to fill the role permanently.
This is usually a virtual/remote position with in-person meetings at the start of the engagement and a mutually agreed timetable. I could be covering for maternity leave, or you want to train your team but need someone senior to direct them now and everything is moving so fast. It could also be that you want to move from where you are and lock in significant growth, get ready for an acquisition, or go public. This is usually for organisations that want to implement a digital strategy rapidly.
Frequent Questions
Digital Marketing Consultant: Is an external adviser who can help your team sort out their SOPs, move your brand to the next level, and advise on what steps should be taken to achieve your goals. Refers often to the pre-agreed digital roadmap strategy and is there to shepherd teams as you progress. Usually in the role on an ongoing basis.
Interim Digital Marketing Director: Integrated as one of the team for a set period of time. A hands-on leadership position that involves hiring the right people for key roles, managing teams, and overseeing relationships with external agencies/vendors. Understands company culture and your brand, and ensures everyone is on the same page. Typically holds this role for three to twelve months.
Growing companies that realise they need a specific person to advise or lead their marketing teams to reach set goals. For the interim position, you’ll want a focused leader who knows how to get the best out of people and focus on KPIs
This is best suited to organisations with revenue of more than £1 million per year.
Usually, I will lead/complement your existing team and work alongside them, guiding them to the best outcome linked to KPIs. I’ll work with both internal and external teams to achieve whatever we have set out in your digital roadmap strategy.
Yes.
In whichever role I take, I will manage all of your external partners and ensure their work output aligns with your brand guidelines, ensuring you receive the best ROI.
I may also suggest alternative teams or individuals who are best suited to working with your organisation.
Consultant: Pricing starts at £450 per day and encompasses all aspects related to digital and marketing. I’ll usually be integrated with your whole team (or just the marketing team) and communicate using the mediums you use in your organisation. We will also have a monthly review (or weekly, dependent on what is agreed) on progress and KPIs. This is for you if you want your business/brand to excel online over the next 12 months.
Interim Director: We’ll agree on a figure and contract terms during discussions. Factors will include how much in-person time is required, but this role can usually be performed remotely. Due to the role being for a much shorter period of time, the remuneration will be higher than the standard pro-rata amount for the person you hire permanently for the role.
Both positions: It depends. With video chat and other communication tools, remote work can be pretty effective.
However, I am open to travelling to any part of the world to manage your team, revise SOPs, and implement things in person for up to 8 weeks at a time. You will be responsible for any visa costs, as well as any accommodation and travel expenses.
After any on-location time, we can switch to remote work, and meetings can take place on Zoom, Hangouts, Teams, or any other system you use for meetings.
Lots of times, an initial two to four-week on-location period happens, which then switches to fully remote with a one to four-yearly visit to go through different aspects or take part in a company retreat, etc.
Success and ROI are usually measured through KPIs, marketing performance improvements (key number metrics that have improved, grown or increased), noted revenue growth in most verticals, and a reduction in wasted spend (which is generally found in many areas).
Yes.
It’s usually more beneficial for everyone involved, and it makes smart business sense to have a minimum period of three months for me to come in as a consultant or an interim director. Less than this can result in instability and reaching to justify the amount as an expenditure.
As a consultant, after the three months, things continue on a rolling monthly basis.
We’ll get together to discuss the organisation, the culture, the brand, the values, and how everything works.
I’ll then go ahead and audit all the different parts of the organisation that are linked to digital marketing, including the digital assets, accounts, and personnel. During this time, we’ll be discussing the digital strategy and what the future looks like.
I’ll then put together (and we will agree on) the digital roadmap strategy for the brand and business.
Once everyone in the organisation understands the strategy (and any external individuals or teams), I will oversee the execution of the plan and guide people along the way to ensure things are carried out as agreed.
Yes.
This involves strategy oversight across SEO/AISO, PPC, content/web assets, email, apps, social media, automations, video, ads, and other channels. I won’t necessarily be implementing individual items or carrying out tasks, but I will ensure everyone is on the same page and committed to their digital role in the organisation.
Yes.
I can offer recruitment advice and help you choose the right candidate (I had a stint as a recruitment consultant several years ago, which helps). I can assist in scoping out the role you are recruiting for and offer advice on who will be the best candidate.
After that, I can be on hand to help with onboarding the new person (or people) and assist with their training and development through SOPs. In my role as an interim director, I would lead all of this.
We always go for quick wins: smaller, faster results that you can see tangible evidence for.
In the longer term, which will usually be months in the future, we’ll have agreed-upon KPIs set to fixed milestones that we will reach.
In the future, there will be bigger transformations that will be achieved in months six to twelve and beyond.
Yes.
By the time my interim role ends, your digital team will have already implemented all the elements from our produced digital roadmap strategy.
All information related to the strategy, implementation, SOPs, and other elements your team is working on will be handed over to your new Digital Marketing Director.
We’ll have a transition period, so any questions they have, I can be there to answer, and if you choose to, I can then step back into more of a consulting role going forward.
I have an abundance of in-depth hands-on experience in testing and seeing what works over the past 13 years. From smaller sites to larger eCommerce stores battling with Google updates, a drop in click-through rates, and A/B split testing to find the highest-converting page to turn visitors into buyers.
I take a theoretical and research approach, but this is grounded in 13+ years of practical experience in all areas of digital marketing (with a prominent focus on SEM, PPC & email marketing).
I’m aligned with the budget levels and abilities of SMEs: more agile and faster decision-makers than larger corporations, but with certain checks and balances that come with significant budget allocations.
The best way to see if we’re both a good fit for the above is to reach out either by email ([email protected]) or fill in the contact form here. We can schedule a call to discuss the details.